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Social Media Resources

Let people know:  

I created this list to support a presentation on social media that Emma D. Dryden of drydenbks and I made at the 40th annual National SCBWI Conference in Los Angeles in early August, 2011.

General Principles

Blogs, Twitter, Websites, and More: Connecting to Young Readers through Social Media: A good overview.

Build Diversity into Your Online Presence: Is focusing on one social network dangerous?

It's All About the Social Network: Publishers discuss how they are using social media.

Seven Questions Every Social Media Strategy Must Be Able to Answer: Points to ponder and help you stay focused.

Social Networking: What a Children's Publisher Expects: What you need to do, or not, in this brave new world.

Ten Ways to Kill Your Writing Career Using Social Media: Pitfalls to avoid.

The Unproductive Writer's Guide to Success: You don't have to blog, tweet, update constantly--you do need to keep your followers engaged.

When (or Why) Social Media Fails to Sell Books: What can go wrong, and how to avoid it.


Facebook News Feed Settings: Cracking the Facebook Code: What shows up in a person's news feed on Facebook? Why? Obvious consequences for those using FB to promote.

Is Facebook Relevant for Book Publishers? Are publishers using FB effectively?

Should You Create a Facebook Fan Page? If So, When?: Jane Friedman answers the question.


The Evolution of How I Use Twitter: Jane Friedman discusses how her use of Twitter has changed.

Hootsuite: One of a number of sites (Tweetdeck is another) that make it easier to schedule Tweets, organize your stream, etc.

Ten Twitter Hashtags for Writers: These will get you started. You should also know #kidlit.

Twitter Cheat Sheet: from Jon Reed.

Twitter Topics and Why They Become Popular

Who's Got Pull in the Publishing Twitterverse: A 2010 look at which publishers were using Twitter effectively.

Why 150 Followers Is All You Really Need: Excellent, counter-intuitive post.

Why Teens Don't and Won't Tweet: This suggests using Twitter to reach teens may not work...

The Writer's Guide to Twitter: From Debbie Ridpath Ohi. This is an extremely useful site.


Blogs can be on any topic. Easy to start, easy to drop. Some people have more than one. Examples:

Author Blogging: You're Doing It Wrong: Who is your audience? Blogging should not be a never-ending writer's conference.

Kidlitosphere Central: for information and help, and a good "Sampler" in their Resources section.

Other Topics

5 Ways to Use Book Trailers to Drive Sales

SLJ's Trailee Awards: A description of the award for best book trailers and a list of the latest winners.

Book Video: Not an Oxymoron Anymore: On beyond book trailers.

An Author in Every Classroom: Kate Messner describes how to use Skype to visit a school.

Skype/Virtual Author Visit: How it went: Cynthea Liu discusses her first, and includes links to resources.

Why I'm Loving Google Plus: Perspective of a Writer, Illustrator....: It's early days yet, but Debbie Ridpath Ohi already has something to say about it.

I hope you have found this page and this site useful. Please visit The Purple Crayon Bookstores page to find some recommended bookstores and to learn how to support this site while doing your usual online shopping. Thank you.

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